Commissions Are Always Negotiable – Just Ask!
When it comes to selling your home, one of the biggest concerns for homeowners is commission. Some discount brokerages advertise that you'll "never pay more than X%" or that they can "save you thousands." But if you take a closer look at the fine print, there are two key things they always mention:
- The savings they show are based on a 5% commission model.
- Commissions are negotiable by law.
That second point is critical, yet so many people miss it. The truth is, every real estate commission is negotiable, no matter what an agent or brokerage advertises.
Work With the Right Agent First
Before you even get to discussing commission, the most important decision is choosing the right Realtor®. You need someone who understands the market, is confident in their ability to sell your home, and has a strong marketing strategy.
A great agent will:
✅ Use professional photography and videography to showcase your home properly.
✅ Know how and where to market your listing for maximum exposure.
✅ Network with other agents and potential buyers to get your home in front of the right people.
Choosing the cheapest option doesn’t mean you're getting the best service, whether with a discount brokerage or not—sometimes it means cutting corners and/or less experience and expertise. If your home isn’t marketed correctly, you could lose thousands by selling for less than you should. Choosing the right agent is always the first step.
Negotiating Commission: Sometimes, It’s As Simple As Asking
Here’s something many homeowners don’t realize—negotiating your commission is often as simple as asking. Every situation is different, and what an agent is willing to do can depend on a variety of factors, including:
📌 The price range of your home.
📌 Whether you're also buying with the same agent.
📌 The level of marketing and services required for your listing.
📌 The competitiveness of your local market.
Some agents may have a firm commission structure, but a good one will explain why and break down exactly what they do to earn their fee. If an agent is confident in their ability to sell your home for top dollar, they’ll stand by their value.
The Bottom Line
Don’t get caught up in flashy advertising and "savings" that may not be what they seem. Choose your agent first—someone you trust, who has a solid track record, and who will represent you properly. Then, discuss commission with them and see what options are available.
Commissions are always negotiable by law. You just have to ask.